The Toyzone journey began in 1985 when Sanjay Mehndiratta, a 15-year-old with big dreams but no money, borrowed just ₹500 from a friend to start a small toy business. By 1993, he ventured into toy imports from China and quickly built his reputation in the trading world. However, he realized India lacked a true homegrown toy company that could compete with international brands.
Starting with just one category—Ride-On Toys—Toyzone soon revolutionized the industry by introducing the Magic Car in 2012, a first-of-its-kind in India. Since then, over 36 lakh Magic Cars have brought joy to children across the country.
Sanjay Mehndiratta, CEO & Founder Toyzone
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Our Vision
At Toyzone, our vision is to be more than just a toy company — we aspire to be a true companion of childhood. We believe that toys are not only a source of entertainment but also a way to nurture imagination, creativity, and emotional growth in children. Our vision is to enrich every child’s life with safe, high-quality, and innovative toys that create memories to be cherished for a lifetime. We are committed to becoming the most loved and trusted toy brand in India and across the world by continuously evolving, innovating, and keeping the joy of children at the heart of everything we do. With each toy we create, we aim to spread happiness, inspire dreams, and play a role in building confident, curious, and compassionate future generations.
Our Mission
Our mission is to design, develop, and deliver a diverse and exciting range of toys that bring joy to every child, regardless of where they live. We are dedicated to ensuring that every Toyzone product reflects our promise of safety, durability, quality, and affordability. By making our toys easily available across cities, towns, and even remote corners of the country, as well as on global platforms, we aim to reach every child, everywhere.
At the core of our mission is a deep responsibility — to provide parents with peace of mind by offering toys that meet the highest safety standards, and to provide children with opportunities to learn, explore, and grow through play. We strive to keep innovation alive by introducing new categories, adopting modern designs, and embracing the latest technologies in toy manufacturing. Our mission goes beyond business; it is about spreading smiles, nurturing creativity, and shaping brighter futures for children across the world.
Toyzone Journey
At Toyzone, our vision is to be more than just a toy company — we aspire to be a true companion of childhood. We believe that toys are not only a source of entertainment but also a way to nurture imagination, creativity, and emotional growth in children. Our vision is to enrich every child’s life with safe, high-quality, and innovative toys that create memories to be cherished for a lifetime. We are committed to becoming the most loved and trusted toy brand in India and across the world by continuously evolving, innovating, and keeping the joy of children at the heart of everything we do. With each toy we create, we aim to spread happiness, inspire dreams, and play a role in building confident, curious, and compassionate future generations.